Market Research

Do you have the market, competitor, and consumer intelligence necessary to succeed?

Through our industry-specific guidance and cutting edge research, we help senior living providers make decisions that will impact your current and future services and strategies.

What's on your mind?

  • Meeting the evolving service and program demands of older adults
  • Obtaining meaningful, accurate, real-time data on market, consumer, competitor, and industry conditions
  • Adjusting to environmental and demographic trends
  • Determining market feasibility and appropriate sizing for new development or expansion projects
  • Competitively pricing service offerings
  • Understanding the needs of your referral sources and their approach to health care reform

A unique approach

We spend 100 percent of our time serving clients across the aging-services continuum. Our insight and advice comes from practical business experience.

CliftonLarsonAllen offers organizations in-depth industry and market analysis to help you evolve with a changing senior housing and health care reform market. To support our market studies, we have instant access to a wide variety of state and national databases. You’ll also benefit from our original research, mapping tools, and innovative market demand methodologies.

Market research services for senior living providers

  • CLA Clarity: SNF data analysis and consulting
  • Proprietary market demand studies, estimates, analytics, and demographic and competitor profiles:
    • Continuing care retirement communities (CCRCs)
    • Independent living
    • Assisted living and memory support
    • Long-term care (nursing) demand analysis and modeling
    • Home care and home health agencies
    • Life care at home
    • Program of all-inclusive care for the elderly (PACE)
    • Hospice
    • Adult day care
    • Active adult communities (55+)
    • Tax credit/low income housing
  • Market and feasibility studies:
    • Directing the project development process
    • Facility or campus repositioning
    • Financing
  • Pricing analysis
  • Consumer research, including focus groups and mail/phone surveys
  • Marketing audits and sales consulting