The ad campaign features CLA’s iconic bike and highlights the firm’s ability to solve today’s challenges while creating future opportunities.
Today, CLA (CliftonLarsonAllen LLP), the eighth largest accounting firm in the United States, announced its "We'll Get You There" integrated brand campaign has won an advertising award.
The 30-second ad, which has been shown on CNBC and Bloomberg, and related campaign elements were developed in conjunction with The Shipyard, a Columbus, Ohio-based marketing agency. The Shipyard received the award at the American Advertising Federation Columbus chapter's 2023 American Advertising Awards (ADDYS). The ad campaign won a silver ADDY in the integrated advertising campaigns, B-to-B campaign – regional/national category.
The ads feature CLA’s iconic bike and highlight the firm's ability to solve today's challenges while creating future opportunities.
"The campaign really captures CLA's ability to form deep relationships with our clients to help them to achieve success in their business and personal lives," said Becky Bauer, CLA's managing director of marketing and brand. "We're thrilled by the brand awareness growth the campaign has brought and this advertising honor."
The ad continues to be shown on national television. It’s part of a bigger branding campaign for CLA that also includes social media, print, and other digital placements.
In the TV ad, a riderless bicycle brings viewers on an animated tour of the many industries CLA serves, from construction sites to hospital halls to government corridors.
"The bike's empty seat is an invitation to ride with CLA, to balance what's right for the business with what's best for everyone who depends on it," notes David Sonderman, chief creative officer of The Shipyard. "We always measure how well our campaigns work in market, but an ADDY tells us how our work measures up creatively."
Learn more about CLA and how it helps clients keep moving forward at CLAconnect.com/balance.
CLA exists to create opportunities for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. With more than 8,500 people, nearly 130 U.S. locations, and a global vision, we promise to know you and help you. CLA (CliftonLarsonAllen LLP) is an independent network member of CLA Global. See CLAglobal.com/disclaimer. Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor.