CLA Names Becky Bauer Managing Director of Marketing and Brand

  • CLA happenings
  • 11/1/2021
Becky Bauer Headshot

Bauer’s proven leadership is shown by her ability to drive collaboration and operate with transparency, reliability, and inclusion.

Today, CLA (CliftonLarsonAllen LLP), one of the leading professional service firms in the United States, announced the appointment of Becky Bauer as managing director of marketing and brand, effective November 1, 2021. CLA’s John Richter has served as the interim leader of marketing for the past year and will remain as a resource alongside Bauer as she steps into this leadership role.

“We have cast an aggressive vision for CLA and are moving confidently toward that vision,” said Richter. “To be successful, our next marketing leader must be a convener, collaborator, and connector who knows CLA and can lead our team toward the vision cast. Becky has every one of these qualities, and we’re thrilled to welcome her to the helm.”

Bauer brings nearly 25 years of experience in the professional services marketing field. She spent the past 13 years at CLA as a marketing director, taking on numerous leadership roles including firm industry and service, event, and global marketing strategy.

“I’m filled with gratitude for the opportunities ahead,” said Bauer. “I’m confident our team will deliver innovative marketing approaches that do three things: connect our clients to all the ways we can help them, create meaningful experiences for our CLA family members, and make a positive impact on our communities.”

For the fourth consecutive year, CLA ranked number eight in the 2021 Accounting Today Top 100 Firms list. The firm is on pace to exceed 2021 growth goals, and is actively planning for 2022 and beyond.

“Becky takes our brand to heart and lives our CLA Promise and CLA Purpose each day,” said Nancy Brown, CLA’s chief culture and engagement officer. “I have no doubt her authentic style and deep experience will help us continue to accelerate our brand strategy and approach.”

Learn more about CLA at claconnect.com/who-we-are.


About CLA

CLA exists to create opportunities for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. With more than 7,500 people, 121 U.S. locations, and a global vision, we promise to know you and help you. CLA (CliftonLarsonAllen LLP) is an independent network member of CLA Global. See CLAglobal.com/disclaimer. Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor.

Experience the CLA Promise