Craig Ritsema


Craig Ritsema has over 15 years of experience in building customer relationships and driving digital change. He began his career as a Sales Team Leader at a top 3PL, where he managed a team of sales reps and his own book of business. He then transitioned to a ML/AI company, where he helped clients navigate their digital journey through various forms of ML and AI technology, with a focus on IoT Connected Product, Computer Vision, Predictive Analytics, and Generative AI.

With a strong background in Logistics and Technology, Craig joined the CLA team in early 2024 to drive digital growth in Logistics, Distribution, and Manufacturing.


Graduate of Indiana University in 2011