Overview
As the Marketing Senior for the Midwest Region, Karie coordinates and executes a wide range of marketing tactics and initiatives to support the strategy of the Midwest Growth Network (Wisconsin, Minnesota, and Iowa). Working closely with CLA's growth network leaders, chief practice officers, operations directors, firm-wide marketing team, and marketing coordinators, Karie helps drive growth network planning and execution, expand market intelligence, leverage national campaigns at the local level, and drive the CLA brand through growth networks. This strengthens CLA's ability to advance our seamless client experience and build recognition across the markets we serve.
Karie also works closely with the transportation and logistics team by coordinating and executing a wide range of marketing tactics and initiatives to support their business development efforts.
Education
Bachelor of arts in communication with an emphasis in public relations from University of Wisconsin—Stevens Point
In the community
- Wisconsin Motor Carriers Association
- Public Relations Society of America-Northeast Wisconsin Chapter, Past Member & Programming Committee
- Women in Trucking Association, Past Member