Continuing Care at Home: Evolution, Innovation, and Opportunity
The growth of home-based and community-based services during the past several years has been fueled by the weak housing market, improved technology that allows seniors to have care delivered at home, and above all, seniors’ desire to remain in their homes as long as feasible.
A striking number of “traditional” campus-based providers are beginning to offer home-based services to seniors. Some offer new approaches to delivering care in the home or extending campus services to the broader community. Others replicate existing services, but focus on new markets in an effort to extend their missions more broadly.
The 2012 LeadingAge Ziegler 100 Fact Sheet, a study of the largest 100 nonprofit senior living organizations in the United States, notes the number of at-home programs offered by these organizations increased by 32 percent between 2010 and 2011. The Patient Protection and Affordable Care Act included many demonstration projects focused on providing home and community-based services and modified financial qualifications that support these types of programs.
A Continuing Care at Home (CCaH) program is one way entrepreneurial providers are seeking to help mold the future — in most cases by building on core strengths that have been developed over time and balancing the demands of a new and distinct service line.