CLA Talks Video: Technology and the New Value Proposition for Associations
Mobile devices and smart phones are “a game changer” for the value proposition of associations. Speaking in February 2016 at Innovation for Nonprofits: Strategies for Competitive Advantage, Growth, and Efficiency, John Graham, president and CEO of the American Society of Association Executives (ASAE), said technology is allowing members and potential members to create the experience they want and to engage the association when, where, and at what level they want. This four-minute clip was recorded at a forum co-sponsored by CliftonLarsonAllen, Hartman Executive Advisors, and the Edison Electric Institute.
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