CLA Talks: High-Quality Association Services Are Key to Winning and Retaining Members
In this final installment in a four-part video series, consultant and best-selling author Harrison Coerver talks about five resource strategies and how to leverage them for success in the “new normal” for associations and membership organizations. The nine-minute clip is from a presentation at the 2014 CLA National Association Conference.
Coerver is president of Harrison Coerver & Associates, an internationally recognized consulting firm specializing in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. He is the co-author of the American Society of Association Executives’ bestselling books Race for Relevance: 5 Radical Changes for Associations, and its sequel, Road to Relevance: 5 Strategies for Competitive Associations.
View additional installments in this CLA Talks video series.