Senior Living Marketing Consulting

How do you measure the success of your marketing program?

Today senior living marketing success is measured by one word: occupancy. We’ll help you adapt to this “new normal,” which means letting go of wait lists and rigid admission criteria, and embracing shifting demographic targets and pursuing opportunities for campus renewal and repositioning.

What’s on your mind?

  • Maintaining an attractive, updated living environment that appeals to the changing demands of older adults
  • Designing flexible programs and services that promote consumer choice and affordability
  • Sluggish sales and occupancy problems
  • Determining the best re-use or redesign of your least marketable units
  • Shifting marketing and sales programs from reactive to proactive
  • Keeping sales teams motivated and customer focused
  • Positioning your community as an appealing and affordable lifestyle choice
  • Deploying cost-effective and productive marketing strategies, including social media and other e-marketing tools
  • Evaluating the effectiveness and performance of your marketing program

A unique approach

Often it takes an independent observer to pinpoint the cause of problems in a marketing program. By working alongside your marketing and sales staff, our CliftonLarsonAllen team will observe and evaluate factors like curb appeal, amenities, and services. Whether you’re repurposing a campus or building, seeking to increase occupancy or initiating a new service or an expansion, you’ll benefit from our experience in:

  • Creating cohesive marketing strategies to achieve pre-sales goals
  • Collaborating with sales teams to uncover programmatic concerns or performance issues
  • Implementing innovative approaches to increase the desirability of older campuses or find new markets

Marketing consulting services for senior living providers

  • On-site marketing audit (product, program, and community positioning, including sales operation and performance)
  • Marketing review (collateral materials, marketing plan, website, and pricing)
  • Marketing plan development, implementation, and support for new projects or existing/expanding communities
  • Campus repositioning
  • Focus group research
  • Sales training and support
  • Brand analysis and awareness
  • Customer service orientation
  • Advertising, promotional material, and website development