Nonprofit Webinar Series: Winning Your Donors’ Hearts, Minds, and Wallets

Woman Working on Laptop in Home Office
  • October 13 & 20
  • Webinar
  • Hosting Speaking Moderating

8:30 – 10:30 a.m. CT

Join us for a two-day webinar series on donor relations with special guest, Rachel Muir, CFRE. Read on for an overview of the sessions in this engaging webinar series.

Day one – October 13

Using Technology to Deepen Donor Relationships
Stewarding and cultivating donors needs to be meaningful, engaging, and today, 100% virtual. Join our special guest, Rachel Muir, CFRE, for a bounty of free and affordable tools and strategies to delight your donors, stand out, get (virtually) face-to-face, and know if your message is getting through. You’ll also get bonus tools to help you rock your subject lines, deliver thoughtful stewardship without ever licking a stamp, and achieve the open rates of your dreams with donors. By the end of this session, you’ll…

  • Master how to use engaging virtual tools like video email and texting to communicate with donors
  • Discover how micro surveys can help you get to know new donors, qualify prospects and deepen relationships with current donors
  • Perfect your donor stewardship with winning tools and better donor reporting to delight donors and keep them loyal for life

I Wish I’d Thought of That
Ready for eye-candy campaigns that make you wish you’d thought of that? Muir will give noteworthy fundraising examples from budgets small and large to inspire you.

Day two – October 20

How to Convert More Online Gifts
Would you be shocked to learn that 60% of potential donors land on a donation form and don’t complete the gift? Donors are giving online now more than ever before. How can you convert them? We’ll walk through steps to improve your online giving process from your homepage, to the donation form, to your email auto responder and everything in between! Muir will mystery shop several sites to reveal firsthand how to fix your online donor giving experience to convert more donors and properly thank them so they’re loyal for life.

End-of-Year Fundraising Made Easy
Are you ready to sail through a stress-free sprint to year-end fundraising? Time to get on your donor’s nice list (and avoid Santa’s naughty list!) this end of year. This segment will include a what-to-do-when end-of-year countdown, tips to warm up donors before the ask, and to answer to the age-old question – How much email is too much email?

Who should attend

This series is designed for nonprofit staff and board members.

Registration closes Friday, October 9.

Zoom webinar link will be emailed to you no later than Monday, October 12.


*This fee includes both days of the webinar series. The fee does not change if you can only attend one session. During this challenging financial time for nonprofit organizations, sponsors are offering the webinars at a minimal cost.


Rachel Muir, Nonprofit Consultant, Trainer & Speaker

Rachel is a recovering executive director who has worked every side of the Rubik’s cube that is the nonprofit sector. When she was just 26 years old, Rachel founded Girlstart, a non-profit dedicated to empowering girls in STEM in the living room of her apartment with $500 and a credit card. Several years later she had raised over $10 million and was featured on Oprah, CNN, and The Today Show. A winner of Oprah Winfrey’s Use Your Life award, Rachel is a three-time finalist for Ernst & Young’s Entrepreneur of the Year Award, was named “Outstanding Fundraising Executive of the Year” by the Association of Fundraising Professionals, and one of Fast Company Magazines “Fast 50” Champions of Innovation. Rachel is a sought-after speaker, trainer and nationally recognized nonprofit founder and thought leader.

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