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CLA Talks Video: Harrison Coerver Defines Strategy for Associations
In this second installment in a four-part video series, consultant and bestselling author Harrison Coerver explains why he believes that strategy for associations and membership organizations is all about resources.
In the six-minute clip from CLA’s National Association Conference, Coerver defines strategy as the skillful, creative, and disciplined use of resources. He explains why this strategic approach is so important for associations, and the role that an organization’s CFO can play as an advisor on resource allocation and optimization.
Coerver is president of Harrison Coerver & Associates, an internationally recognized association consulting firm specializing in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. He is the co-author of the American Society of Association Executives’ bestselling books Race for Relevance: 5 Radical Changes for Associations, and its sequel, Road to Relevance: 5 Strategies for Competitive Associations.