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CLA Talks: Global Expansion Strategies for Associations
In the first installment of the CLA Talks video series, Principal Nat Bartholomew discusses the international activities of associations and membership organizations with a panel of association industry leaders — John Graham of the American Society of Association Executives (ASAE), Gary LeBranche of the Association for Corporate Growth, and Christie Tarantino of the Institute of Food Technologists. Panel members share insights and experiences on the pressures of expanding globally, whether it’s worth the effort, and the return on investment.
This conversation took place at the 2014 CLA National Association Conference in Chicago.