Changing the role of a nonprofit can spark innovation and set it up for long-term success. In this four-minute clip, Rosie Allen-Herring, president and CEO of the United Way of the National Capital Area, explains how the United Way has been transformed from a pass-through entity to one that others rely on to choose the nonprofit partner that will have the greatest impact in the community.
Allen-Herring spoke at Innovation for Nonprofits: Strategies for Competitive Advantage, Growth, and Efficiency, a forum in Washington that was co-sponsored by CliftonLarsonAllen, Hartman Executive Advisors, and the Edison Electric Institute.
See other videos in our CLA Talks video series.