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Impacts of financial decisions

CLA Talks Video: Benefits of Resource Concentration for Associations

  • 6/4/2015

Association consultant and bestselling author Harrison Coerver explains how resource concentrations can have a positive impact on association membership and finances. In this 10-minute clip from CLA’s National Association Conference, Coerver urges industry leaders to ask themselves, “What is our strength? How can we concentrate as many resources as we can on that strength?” He goes on to talk about the downside and consequences of too much diversity in programs and services.

Coerver is president of Harrison Coerver & Associates, an internationally recognized consulting firm specializing in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. He is the co-author of the American Society of Association Executives’ bestselling books Race for Relevance: 5 Radical Changes for Associations, and its sequel, Road to Relevance: 5 Strategies for Competitive Associations.

View additional installments in this CLA Talks video series.