Uber, Airbnb, Lyft, and other pioneers of the so-called “sharing economy” may not be the only ones who can benefit from this social and economic wave. Sheri Jacobs, president and CEO, Avenue M Group, believes associations and membership organizations may have an opportunity to adapt aspects of the sharing concept to strengthen membership engagement. This 3.5 minute CLA Talks video from the Third Annual CLA National Association Conference captures a few of Jacobs’ thoughts on the subject.
“I really encourage you to look outside your organization and outside of the industry,” Jacobs says. “Think about individuals and companies and the trends that are impacting their decisions. How can these trends impact the decisions you make for your organization.”
View additional installments in the CLA Talks video series.
Save September 14, 2017, for the 4th Annual National Association Conference.