In this four-minute video, a panel of executives at the 2015 CLA National Association Conference answer a question posed by moderator Nat Bartholomew, principal with CLA: “What is the hook that keeps your association members with you?”
Answers from panelist Rich Stewart, CFO, American Academy of Orthopaedic Surgeons, Mark Barenie, senior vice president and CFO, Institute of Food Technologists, and Susan Medick, CFO and COO, Auto Care Association, included professional expectations, educational programing, certifications, tradeshows, and networking opportunities. The four-minute video clip also highlights the discussion on key performance indicators (KPIs).
View additional installments in the CLA Talks video series.